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September 22, 2017
OECD “Higher Education Stakeholder Meeting" in Paris, France under participation of S2BMRC


September 15, 2017
Validation Workshop for the project "University-Business Cooperation in Europe" at European Commission in Brussels, Belgium




About

The Research Centre "Science Marketing" at the University of Applied Sciences Muenster developed with its concept of Science-to-Business Marketing the first strategic approach worldwide for a successful commercialisation of research competencies, capacities and results.

The basis of this approach is the conviction that market mechanisms also work on the research market. All successful companies are working with marketing strategies. A basic principle of their success is that these companies know exactly the demand of their customers and that they adjust their research, developing and production to their customers' needs. So why do research institutions not use marketing strategies? By a consistent focusing on the customer, the third party funding of research institutions can be increased enormously.

Science-to-Business Marketing aims at a successful marketing of research competencies, capacities and results. The objective of the Research Centre "Science Marketing" is to develop, test and provide new models, instruments and proceedings for research commercialisation that enable universities to market their research more effectively.

Contact


For more information, please contact:


Prof. Dr. Thomas Baaken
Managing Director of the Research Centre "Science Marketing"

Professor in Technology Marketing and B-to-B Marketing at Münster University of Applied Sciences


+49 (0) 251 83-65690
Email


Learn more about us


Our 2015 brochure
in English



Key initiatives


The State of University-Business Cooperation
Our project, our portal


S2B publication list
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