Home    Newsletter & media    Login    Contact
May 30, 2018
Open call: 2nd edition PEGIES Online course

May 30, 2018
INVITATION: Women Entrepreneurship in STEM Regional Alliance

Addressing students’ needs as part of a learning experience

May 22, 2018


This semester as part of the course of Innovation Marketing and Management, international Bachelor Students at MSB have been challenged by their lecturer, Balzhan Orazbayeva, with a task to address their own student-life related needs through innovative business ideas.

Students, first, identified multiple problems and challenges the local student community faces every day in Münster. Already having an ultimate empathy and deep personal understanding of these problems, students have generated business ideas aiming to solve these issues. Using design thinking methodology within couple of hours on the 4th of May, five student teams managed to ideate possible solutions.

Students working on teams for developing the ideas.

After the ideas have been generated, students got an opportunity to work together with the invited lecturers and experts from HvA Minor Entrepreneurship, Rutger Siebenga, Rinke van Couwelaar and Bart Sutorious, on business model generation. During the two days’ intensive workshop on the 18th and 19th of May, students not only developed their own business models and defined the value propositions, but also have created physical prototypes of their products and services.

Invited lecturers and experts from HvA Minor Entrepreneurship: Rutger Siebenga, Rinke van Couwelaar and Bart Sutorious supporting the students at the activity.

Five business ideas:

- Healthylicious – food track with healthy food
- Bifix – sharing platform for repairing bikes
- Free box – platform for searching co-working spaces for students and professionals
- Container WG – container based home facilities for international students
- Students LAB – co-working café for student within university

Students prototyping

After two successful days, teams have presented their ideas to the jury members, Prof. Dr. Thomas Baaken, Prof. Dr. Thorsten Kliewe, Sue Rossano (all S2BMRC) and Kattya Kruz (Kurago Biotek). Organised as a start-up exhibition, the pitching competition included showcasing of the business ideas and prototypes. Being challenged with not an easy task, jury members finally decided to choose Healthylicious as an absolute winner team. Thus, a team comprised of six international business administration students has delivered the most convincing pitch and presentation of their food track idea. Congratulations to Healthylicious and all other student teams with the successful completion of the challenge!

Jury with winner group: Healthylicious – food track with healthy food.

And yet, that isn’t the last stop for students in their entrepreneurial journey this semester. Balzhan Orazbayeva has integrated an online learning experience as part of the Innovation Marketing and Management course. Tomorrow’s Land MOOC built around five different skills sets aims at developing competences necessary to become a social innovator. This online course is based on a learning approach that combines theory, inspiration, practice, self-reflection and discussion with peers.

Register at Tomorrow's Land.

If you have any questions, do not hesitate to contact the FH Münster Tomorrow’s Land project leader Balzhan Orazbayeva: orazbayeva@fh-muenster.de


For more information, please contact:

Prof. Dr. Thomas Baaken
Managing Director of the Research Centre "Science Marketing"

Professor in Technology Marketing and B-to-B Marketing at Münster University of Applied Sciences

+49 (0) 251 83-65690

Learn more about us

Our 2015 brochure
in English

Key initiatives

The State of University-Business Cooperation
Our project, our portal

S2B publication list
Browse through our publications
© Science-to-Business Marketing Research Centre Legal notice