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February 19, 2018
Notice: Prof. Janusz Teczke

January 22, 2018
Professor Baaken appointed as external examiner at two Ph.D. defense at VU

Neele Petzold, MA

Neele Petzold, MA
Academic Researcher
PhD Candidate

+49 (0) 251 83-65594

Short bio

Since 09/2016 PhD Candidate, Münster University of Applied Science and VU Amsterdam
Focus: „Society in Transition: Mastering Change in Societies driven by Innovation“
03/2014 – 06/2016 Master of Arts, Münster University of Applied Science
"International Marketing and Sales" Focus: Sustainable Management, E-Commerce, Big Data, Data-Mining and Innovation Management
07/2010 – 02/2014 Bachelor of Arts, Münster University of Applied Science and University of Portsmouth, UK
Double Degree "European Business Programme" Focus: Operative Marketing, International Marketing Analysis and Strategy, Project Management
08/2000 – 06/2009 Abitur Kippenberg Gymnasium, Bremen
Major: English, History
08/2006 – 01/2007 Howe Sound Secondary School, Squamish, Canada
Exchange Programme
Professional Career
Since 09/2016 Research Associate, Münster School of Business & Science-to-Business Marketing Research Center
Focus: „Society in Transition: Mastering Change in Societies driven by Innovation“
09/2015 – 03/2016 Working Student, tesa SE, Hamburg
International new media management for tesa consumer
03/2015 – 09/2015 Intern, tesa SE, Hamburg
Internationales market management & trade marketing for tesa consumer, DIY
11/2013 – 07/2014 Research Assistant, Science-to-Business Marketing Research Centre, Münster University of Applied Science
Hybrid value creation through partnering
02/2013 - 08/2013 Intern, Bonsai Market Research, Bonsai GmbH, Bremen
Research in the business units pharma- and FMCG customers
11/2009 - 02/2010 Intern, Mercedes-Benz, Hannover, Daimler AG
Sales & Mercedes-Benz CharterWay
11/2009 - 02/2010 Intern, LLOYD Shoes GmbH, Palma de Mallorca
Sales & warehouse operations

Publications (2)

Conference papers (2)

Schmidt, A.; Petzold, N.; Landinez, L. (2017): MANAGING DISRUPTIVE INNOVATIONS - UNDERSTANDING THE INTERDEPENDENCE OF FACTORS SHAPING THE PROCESS OVER TIME”, in: Proceedings: 18th International CINet Conference: Digitalization and Innovation: Designing the organization of the future, pp. 722-726

Schmidt, Alexander; Petzold, Neele; Junker, Christian (2016): "Partnering in Times of Disruptive Change" to be presented at the International Conference on Studies in Humanities and Social Sciences

Presentations (2)

Petzold, N.; Kets, J.; Kurzhals, K. (2017): Evidencing dynamic capabilities: a review on qualitative research studies, SKM Conference Berlin., Berlin, Germany.

Petzold, N.; Landinez, L.; Baaken, T. (2016): Disruptive Innovation as a Process. A Systematic Review, 9th Process Symposium Workshop, Kos, Greece.


For more information, please contact:

Prof. Dr. Thomas Baaken
Managing Director of the Research Centre "Science Marketing"

Professor in Technology Marketing and B-to-B Marketing at Münster University of Applied Sciences

+49 (0) 251 83-65690

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